A photograph of a photocopy of a still of an Estonian television commercial in the early 1980s, made by Harry Egipt (born 1950). This image never officially existed when it was made and does not exist outside of this moment, captured by the curator. There is only one known photocopy of this image. TULGE ME! The word Tulge does not yet exist in the British Isles: the word next to it in the English language dictionary would have been TULCHAN, which is a calf’s skin stuffed to induce the cow to give milk. Or in Gaelic, a heap. TULGE ME!